Marketing & Agencies

Kill the reporting day. Keep the craft.

“Monday was a reporting day. Now it's a making day.”

Head of accounts · performance marketing agency

Agent 01

The Rollup Runner

Pulls every channel into one performance rollup and flags the anomalies worth a human look, before the client spots them first.

Worker multiplier9×Pulls every channel at dawn, flags what a scan misses.

How it works

The loop: Runs at 6am. Reads every ad platform export. Rolls performance into one sheet, flags anomalies. Posts before the client wakes up. Humans write the story.

What it needs:

Read: ad platform report exports
Write: the rollup sheet
Owner: your head of accounts
Spend cap enforced in the request path
Every run logged

Agent 02

The Brief Starter

Turns intake calls into first-draft creative briefs. Audience, angle, mandatories, deadline. Strategists shape instead of type.

Worker multiplier4×Drafts the brief off every intake call, same day.

How it works

The loop: Runs after every intake call. Reads the transcript and the client file. Drafts the creative brief. Posts it to the project board. A strategist shapes it.

What it needs:

Read: the call transcript folder
Post: the project board
Owner: your strategy director
Per-run spend cap, enforced
Audit log on day one

Agent 03

The Launch Scout

Watches competitor content and launches across your whole client roster and drops a weekly what-moved digest.

Worker multiplier6×Watches every competitor across the whole roster, weekly.

How it works

The loop: Runs weekly. Reads competitor channels across the roster. Logs new content and launches. Posts the what-moved digest on Fridays. Humans pick the counterpunch.

What it needs:

Read: the competitor watchlist
Post: #competitive in Slack
Owner: your head of strategy
Hard budget cap per run
Every scan logged

Multiplied capacity buys swings, not layoffs: the same team takes more shots at the work, and each one lands harder.

An illustrative scenario: the multipliers are directional, not promises, grounded in how much an agent covers and how often it runs. Your real number comes out of the Readiness Map.

Get your real numbers

The Real Numbers

Enough ranges. Get your number.

Here's the honest catch: every number on this page is directional, because every shop is different. Your stack, your volume, your team decide where you land. The Readiness Map pins it down: your workflows, your multipliers, your first agents, with names and owners. Directional for the industry. Exact for you. That's the Agentic Standard.

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